WE PRICE PER THE IDEA, WITH A 2-IDEA MINIMUM PER PROJECT.

Every big idea comes with 3 touchpoints/proofs of concept included for free. These would include writeups, copy samples, and reference-only comps.

• Additional media placements can be concepted against, written up, mocked up, and presented for an additional fee per tactic, a la carte.

• Set ups, big idea statements, and other such supporting slides are included as needed, for no additional cost.

  • Ask about our 4-for-2 or 6-for-4 idea specials for new customers!

• 2 rounds of revisions comes included, before moving into the next phase. Additional revision rounds are available at an incremental cost per round.

We price by (and highly recommend) A/B testing two ideas utilizing your brand’s owned media channels, alongside low-investment promoted and/or organic branded social content.

• We then compare and contrast the results, including audience reactions, interest, and overall sentiment.

• The idea that performs best in this phase then moves into the next, if so desired.

  • NOTE: If you have other testing methods, we can provide testing materials in other formats, at additional costs a la carte, by working with production partners/vendors.

    • This could include: storyboards with or without recorded voice over, animatics, etc.

• We contract Designer(s), Art Director(s), videographers / photographers / editors etc. at this phase as necessary, in order to produce the testing materials.

• A preliminary IP agreement is co-signed at this phase.

• 2 rounds of asset revisions comes included, before initiating testing. Additional revision rounds are available at an incremental cost per round.

PHASE 2 can also be skipped entirely, if you’re decisive like that!

We contact: creative studios, editors, photographers, directors, videographers, designers, animators, illustrators, artists… Whoever we’ll need in order to make your thing happen. Midipop and our partners then produce the relevant assets for your use.

• An IP transfer of rights to your company happens at the end of this stage, along with the handover of all assets. 

• 2 rounds of revisions comes included in the development of final assets. Additional revision rounds are available at an incremental cost per round.

• You get a comprehensive campaign. We solely retain portfolio rights.