spots (:06s, :15s, :30s. :60s, whatever length is needed).

(:15s, :30s. :60s, :90s. whatever length is needed).

(whatever length is needed).

to serve as a purposeful tone-of-voice north star.

underneath an existing campaign platform, for use across touchpoints (Out-of-home, display, email, website, social media, branded apps, etc.)

• Please provide character counts, TOV docs, relevant campaign materials, .etc. as applicable.

for lower-funnel tactics that aim to convert to sale.

• Please provide character counts, TOV docs, relevant campaign materials, .etc. as applicable.